Pürvie Lab / Plur

From the mats to the moment.

Meet Plur. A daily ritual designed for men who expect performance from themselves—and more from life. Vitality from the ocean.

Support libido Oyster based vitality Boost your immune system Enhance reproductive health
Allergen Warning: Do not consume if allergic to shellfish.
The experience

Plur.

What does Plur do?

01

Vitality

Plur is loaded with natural zinc. Zinc supports your whole immmune system and more importantly can boost your libido. See our Formula section for more information about our oyster extract.

02

Focus

Plur uses Japanese sourced L-citrulline to increase your blood flow and help deliver all of that zinc. L-Citrulline is an amino acid that helps your body produce nitric oxide, supporting better blood flow and circulation. It may help enhance exercise performance, muscle pumps and endurance, while also supporting cardiovascular health and healthy blood pressure. By improving circulation, L-Citrulline can also play a role in sexual health and healthy erectile function. In addition, we use a small amount of Vitamin C which assists the absorbtion process.

03

Confidence

Plur doesn't come in a budget plastic pill bottle like most supplement manufacturers. It's shipped in a sanitized, sealed, real matte glass container to keep it as fresh as possible. Our goal is to get you the freshest product possible and keep it that way.

04

Stamina

Our unofficial motto: Shoot bigger loads. Seriously, natural zinc increases your production so you may experience a volumetric increase.

Plur carton
Why Plur

It's made from food.

Have you taken a zinc supplement? Have you noticed that you get a stomach ache from it? That won't happen with Plur because it's real food. All of that zinc goes into your body without side-effects.

OystersPürvie Lab only sources cold-water oysters from the North Atlantic and North Pacific oceans. Oysters are a nutrient-dense superfood, packed with zinc, vitamin B12, iron, selenium, protein, and omega-3 fatty acids. These nutrients support immune function, energy, brain and heart health, while zinc plays an important role in hormone production and reproductive health. All that nutrition comes in a surprisingly low-calorie package.

Aging

Face it. As you age, you need all of the help that you can get. Plur is here to help.

Nightlife-inspired

Plur is like the EDM mantra infused into your life. Work hard and enjoy the beats.

Premium

Everything about Plur is upscale. From our 100% cold-water oyster meat, to our design and packaging. We literally spare no expense in getting the best ingredients. Our current batches feature North Atlantic oysters and Japanese L-Citrulline.

Pürvie Lab / Plur

Train hard. Live fully.

A premium wellness ritual for active men who expect more from the day, and the night.