Pürvie Lab / Plur

From the mats to the moment.

Meet Plur. A daily ritual designed for men who expect performance from themselves—and more from life. Vitality from the ocean.

Buy Why Plur
Support libido Oyster based vitality Boost your immune system Enhance reproductive health
Allergen Warning: Do not consume if allergic to shellfish.
The experience

Plur.

What does Plur do?

01

Vitality

Every dose starts with premium oyster meat extract — naturally loaded with zinc, the mineral your body relies on for testosterone, immune defense, and reproductive health. This is your foundation. Not a quick fix, but the nutrition that lets you show up energized, confident, and ready when it counts. Discover what's inside in our Formula Formula section for more information about our oyster extract.

02

Focus

We paired Japanese-sourced L-Citrulline with Vitamin C to work alongside our oyster extract. L-Citrulline fuels your body's nitric oxide production — the driver behind stronger blood flow and circulation that shows up in your workouts, your endurance, your heart health, and yes, your performance in the bedroom. Vitamin C brings antioxidant backup and helps your body use every bit of the formula.

03

Confidence

PLUR isn't another supplement in a flimsy tub. Every batch is housed in a premium matte glass container — sanitized, sealed, and built to protect potency from the moment it's packaged to the moment you take it. Because what you put in your body should be held to the same standard as everything else you invest in.

04

Stamina

Real performance isn't limited to the gym. Zinc supports the testosterone and reproductive health your body depends on, while L-Citrulline keeps the blood flowing where it matters — for the reps, the recovery, and the moments after. Together, they're built for men who expect more from their bodies. More drive. More endurance. More confidence.

Plur carton
Why Plur

It's made from food.

Have you taken a zinc supplement? Have you noticed that you get a stomach ache from it? That won't happen with Plur because it's real food. All of that zinc goes into your body without side-effects.

OystersPürvie Lab only sources cold-water oysters from the North Atlantic and North Pacific oceans. Oysters are a nutrient-dense superfood, packed with zinc, vitamin B12, iron, selenium, protein, and omega-3 fatty acids. These nutrients support immune function, energy, brain and heart health, while zinc plays an important role in hormone production and reproductive health. All that nutrition comes in a surprisingly low-calorie package.

Aging

Face it. As you age, you need all of the help that you can get. Plur is here to help.

Nightlife-inspired

Plur is like the EDM mantra infused into your life. Work hard and enjoy the beats.

Premium

Everything about Plur is upscale. From our 100% cold-water oyster meat, to our design and packaging. We literally spare no expense in getting the best ingredients. Our current batches feature North Atlantic oysters and Japanese L-Citrulline.

Pürvie Lab / Plur

Train hard. Live fully.

A premium wellness ritual for active men who expect more from the day, and the night.

Purchase Plur